A Social Ad is an advertisement that is found on a social media platform or network. Generally speaking, they contain a title, a description, and are accompanied by some sort of multimedia element (a picture, video, clickable product item, etc.). Effective social media ads also contain a “call to action” which grabs a user’s attention and invites them to interact with the ad, business, product, or service.
Social media present great marketing opportunities for businesses of all sizes. You can use social media to:
- Promote the name of your brand and business
- Tell customers about your goods and services
- Find out what customers think of your business
- Attract new customers
- Build stronger relationships with existing customers
“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowther
Advantages of Social Media Advertising
You reach large audiences
There are millions of people using social media platforms. It’s a great opportunity for your business to reach our large pool of 30000+ people that are interested in your products or services and increasing your conversion rates.
You have a direct connection with your audience
Social media is one of the few marketing strategies that allow you to connect directly with your audience. You know who is interested in your business because they choose to follow your social media account.
Let’s be real, the entire world is on social media. If a business utilizes social media to advertise, their brand awareness and overall market visibility will increase considerably.
Increase Sales, Signups, and Leads
Whether in the form of sales, signups and/or leads, Social Ads are another ideal method for conversions. If a user is given what they’re looking for and they choose the right call to action, it’s quite the effective method!
It is a low-cost marketing strategy
Marketing activities that would cost thousands of rupees through other channels can be used on the social media platforms for a fraction of the cost. This makes it ideal for small to medium businesses with a limited marketing budget.
Groups to follow
- GoNetworking Community
- OMR ECR Chennai
- Awesome Foodies
- Business Network PAN India
- Telegram – GoNetworking Members
- Telegram – Chennai Community