A Social Ad is an advertisement that is found on a social media platform or network. Generally speaking, they contain a title, a description, and are accompanied by some sort of multimedia element (a picture, video, clickable product item, etc.). Effective social media ads also contain a “call to action” which grabs a user’s attention and invites them to interact with the ad, business, product, or service. Social media present great marketing opportunities for businesses of all sizes. You can use social media to:
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